PROJECTS AT COLORADO STATE
In my position at Colab: Lory Student Center Marketing I managed the advertising program in the Lory Student Center. With over 20,000 visitors ad day, I managed content for 20 indoor display screens, website advertisements, the CSU Parent and Family Guidebook application, newsletter advertisements, standard and premium table tents, display cases, light boxes, and social media requests. Moreover, I managed all efforts to update workflow processes, campaigns to drive traffic, and creating innovative strategies to increase revenue.
PROJECT: LSC Advertising
Client: Lory Student Center
Role: PROGRAM MANAGERAs
As the Advertising and Marketing Senior Creative, I was tasked with handling all incoming advertising projects and reservations. With each assignment, I worked to maintain a consistent brand and feel for all advertising. Consistently, I worked directly with clients, directors and diverse departments to obtain artwork, manage advertising schedules, and invoice advertising.
Additionally, I monitor the ongoing profit of advertising avenues, assessing growth and profitability. While in this position, advertising has increased in profitability; for example, the indoor displays have experienced a 25 percent increase year over year.
PROJECT: LSC VIP
Client: Lory Student Center
Role: Project Coordinator and Content Creator
As the Advertising and Marketing Senior Creative, I created the marketing content and strategy vital to the layout of the LSC VIP Brochure. I worked to assist a designer plan and execute a large off-set printing job. Moreover, I coordinated with a senior designer to handle misprints from the vendor to ensure the project was delivered on time and within budget.
To implement the LSC VIP program, I worked to create a list of overall departments, departmental meetings, and student organizations, and coordinated with their contacts to ensure each person understood the advertising process and updates. Moreover, I organized with our web team to ensure the web presence for advertising reflected materials presented in the brochures.